Our mission, by 2030, is to digitally preserve and publish Wilford Woodruff’s eyewitness account of the Restoration of the Gospel of Jesus Christ from 1833 to 1898.

Our purpose in making Wilford Woodruff’s faithful records universally accessible is to inspire all people, especially the rising generation, to study and increase their faith in Jesus Christ, understand and honor sacred temple covenants, and thereby receive the blessings of exaltation with their families.

Source: Nonprofit submitted responses

Goal One: Transcribe & Publish: By 2030, our organization will transcribe, publish, tag, and link all located Wilford Woodruff’s documents and have them accessible on our website.

Goal Type: Focus on core programs to achieve mission and scale back on programs not seen as core.

Goal Two: Educate & Inspire: Our organization will gather and strategically share content/gems out of Wilford Woodruff's papers in order to educate and increase faith of rising generation.

Goal Type: Grow, expand, scale or increase access to the existing programs and services.

Goal Three: Visibility & Partnerships: Our organization will embrace strategic partners to share writings and build visibility.

Goal Type: This goal reflects our commitment to further our advocacy work for our organization and or cause area.

Describe an investment in leadership

We work with local universities to offer internships where we mentor students to succeed with real-life career experiences. We have a number of teams with leadership opportunities, continually assessing our volunteers and staff to ensure they are feel valued and have adequate opportunities to grow and move into leadership opportunities as appropriate.

This organization mobilizes for mission in the following ways:

• Strategic Partnerships

• Networks of Collective Impact Efforts

• Thought Leadership

• Raising Awareness

• Policy Advocacy

What are this organization’s external mobilizaton efforts?

An example of a strategic partnership we recently engaged in was how we partnered with Book of Mormon Central to travel to England and gather content and video footage to further share our mission. We continually partner with other non-profits and influencers to fulfil our mission and vision. Members of our organization give presentations, speeches, publish articles, and present at conferences monthly. We are currently working with a Public Relations agency to do market research and update our communications effort. We are also working with a mathematics and engineering agency to do research in artificial intelligence to improve the efficiency of our organization in meeting our mission goals. We have a detailed marketing and communications plan and actively engage in email and social media marketing, along with sharing articles and videos. We are in the process of working with our state legislature to create a state holiday that supports the mission of our organization.

Our target demographic is the rising generation and the methods in which they use to communicate is continually evolving. To ensure we stay informed and at the cusp of the changing society, we engage in market research, partnering with other organizations, and employ members of our target market. Technology and media is continually changing, so we try to evolve as needed to use the most up to date methods in communications and technology. With the economy changes, we try to offer a virtual option to our events and meetings.