Glen Rock, N.J. (November 19, 2012)- According to a recent study by Charity Navigator, the nation's largest and most-utilized evaluator of charities, the majority of donors who gave to charities last year-end, plan to give at the same level or more this year-end. This is welcome news for charities that rely on year-end generosity for roughly 40% (or even more) of their annual donations. But all this generosity will do little good if donors do not take the time to seek out high-performing charities.
To help donors take a closer look at the charities seeking their support this holiday season, Charity Navigator offers the following tips:
“Millions of Americans gave generously to help victims of Superstorm Sandy,” said Ken Berger, President & CEO of Charity Navigator. “As a result, local nonprofits --- such as battered women's shelters, after-school programs, and animal shelters --- are predicting a shortfall in contributions this holiday season making it especially critical that donors do their homework and support efficient, ethical and effective charities providing services in their community.”
Charity Navigator is best known for its ratings, accessible at no charge at www.charitynavigator.org, of the Financial Health and Accountability & Transparency of 6,000 of America’s best-known charities. Charity Navigator’s website offers complementary tools to help donors make informed choices about where their contributions will be used most effectively this holiday season. Visit the guide at: www.charitynavigator.org/holiday.
About Charity Navigator (www.charitynavigator.org)
Charity Navigator is the largest charity evaluator in America and its website attracts more visitors than all other charity rating groups combined. The organization helps guide intelligent giving by evaluating the Financial Health and Accountability & Transparency of 6,000 charities. Charity Navigator accepts no advertising or donations from the organizations it evaluates, ensuring unbiased evaluations, nor does it charge the public for this trusted data. As a result, Charity Navigator, a non-profit 501 (c) (3) organization itself, depends on support from individuals, corporations and foundations that believe it provides a much-needed service to America's charitable givers. Charity Navigator, can be reached directly by telephone at (201) 818-1288, or by mail at 139 Harristown Road, Suite 201, Glen Rock, N.J., 07452.