Principal | The Other Agency | New York, NY
Jeffrey R. Graubard, founder of The Other Agency, is a senior public relations and marketing strategist with more than 25 years experience servicing Fortune 500 companies, sports entities and nationally recognized non-profit organizations. Key areas of expertise include developing media-intensive marketing communications plans (both digital and traditional), counseling corporate principals and interfacing with key media at national outlets, such as The New York Times, The Wall Street Journal, network news desks and newsmagazines.
Having spent the first portion of his career at top ten New York public relations agencies, Graubard founded The Graubard Group in 1992 (rebranded as The Other Agency in 2018), a full-service public relations agency specializing in providing personal service to brand leaders interested in mounting strategic and aggressive media relations campaigns.
Current and former clients include the four major sports leagues, Nike, USA Luge and sports programs for Time Inc., Verizon, and MassMutual.
Graubard also writes and lectures about both public relations and baseball. His work has appeared in the Village Voice and the Sunday New York Daily News, among others, and he has lectured at New York University and the International Anti-Counterfeiting Coalition.
Born and raised in the New York area, Graubard lives in Englewood, N.J. and enjoys baseball, travel, live arts, and current events. He is a graduate of Boston University's School of Public Communication.