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Human Services : Children's and Family Services

Family First

Strengthening Families Everywhere

four stars

92.18

5509 West Gray Street Suite 100
Tampa, FL 33609
tel: (813) 222-8300   Web Site
EIN: 59-3043408

Board Leadership
Cary Gaylord
Chairman

CEO
Mark Merrill
President

 
 
  Score
(out of 100)
Rating
Overall Score & Rating 92.18 four stars
  Financial 88.95 three stars
  Accountability & Transparency 100.00 four stars
This rating was published 03/01/2017 and includes data from FY2015, the most recent 990 received at that time.

Learn more about how we calculate the overall score and rating.

Financial

three stars

88.95

Accountability & Transparency

four stars

100.00

This rating was published 03/01/2017 and includes data from FY2015, the most recent 990 received at that time.
Overall Rating Chart
  Program Expenses
(Percent of the charity's total expenses spent on the programs
and services it delivers)
85.4%
  Administrative Expenses 6.4%
  Fundraising Expenses 8.0%
  Fundraising Efficiency $0.08
  Working Capital Ratio (years) 0.31
  Program Expenses Growth 5.5%
  Liabilities to Assets 11.1%
All data for Financial Performance Metrics calculations was provided by Family First on recent 990s filed with the IRS.
All data for Financial Performance Metrics calculations was provided by Family First on recent 990s filed with the IRS.

Highly Rated

Charity Name & State Overall Score Overall Rating
Family First (FL) 92.18 four stars
Alliance for Children (TX) 90.56 four stars
Voices for Utah Children (UT) 88.45 three stars
Greater Richmond SCAN (VA) 87.09 three stars
Alliance for Children's Rights (CA) 98.72 four stars

Compare These Charities (Highly Rated)

The mission of Family First is to provide parenting, marriage and relational truth that helps people love their family well and gives them greater hope for the future. Family First reaches more than 6,000,000 people every day throughout the world through our All Pro Dad, iMOM and Family Minute programs. Our programs are delivered on the ground in NFL stadiums and in public schools; on the air through mainstream radio; and online through websites and daily emails.

REVENUE  
Contributions  
   Contributions, Gifts & Grants $2,381,777
   Federated Campaigns $0
   Membership Dues $0
   Fundraising Events $56,251
   Related Organizations $0
   Government Grants $1,038,991
Total Contributions $3,477,019
   Program Service Revenue $46,147
Total Primary Revenue $3,523,166
   Other Revenue $179,494
TOTAL REVENUE $3,702,660
   
EXPENSES  
   Program Expenses $3,022,522
   Administrative Expenses $154,183
   Fundraising Expenses $174,902
TOTAL FUNCTIONAL EXPENSES $3,351,607
   
Payments to Affiliates $0
Excess (or Deficit) for the year $351,053
   
Net Assets $958,286

Program names and associated costs are listed for the top programs as reported on the charity's most recently filed Form 990. The top programs displayed will include the largest three programs, or those programs covering at least 60% of the charity's total expenses, whichever comes first.

Program Name Amount Spent % of Program Expenses
Fatherhood Program $2,156,456 71.3%
Family Minute $482,346 16.0%
Motherhood Program $378,566 12.5%

Ratings History

Form 990 FYE Date Published Overall Score Overall Rating
CN 2.1
2015-12 03/01/2017 92.18 four stars
2014-12 09/01/2016 85.98 three stars
2014-12 06/01/2016 79.65 two stars
 
CN 2.0
2014-12 12/01/2015 79.08 two stars
2013-12 12/23/2014 75.73 two stars
2012-12 07/31/2014 --Donor Advisory

Prior to 9/1/2016, Charity Navigator issued Advisories under the name CN Watchlist and Donor Advisory. For more information on the CN Advisory system click here. This charity was issued a DA.

This donor advisory was published on Thursday, July 31, 2014

In accordance with our policy for removing Donor Advisories, Charity Navigator removed the Donor Advisory for Family First on December 24, 2014 because the issue that prompted the Donor Advisory has been resolved. Specifically:

  • Family First reissued their FYE 12/2012 audit which recognized promises to give as contributions when pledged, rather than when received. Because of this, the independent auditor's opinion is that the "financial statements referred to above present fairly, in all material respects, the financial position of Florida Family Council, Inc. d/b/a Family First as of December 31, 2012, and the changes in its net assets and its cash flows for the year then ended in accordance with accounting principles generally accepted in the United States of America."

Charity Navigator had published a Donor Advisory for this charity because we became aware of the following information in connection with this charity:

  • Charity Navigator has become aware that the FYE 12/2012 audit  for Family First includes a qualified opinion stating the organization did not implement the "financial reporting requirements of Statement of Financial Accounting Standards Board ASC 958, Not-For-Profit Entities - Revenue Recognition [because it] recognized promises to give as contributions when the cash is received" rather than when pledged. This practice does not follow the common set of accounting principles, standards and procedures commonly known as GAAP (Generally Accepted Accounting Principles). Because the organization is not conforming with GAAP principles Charity Navigator has issued this Donor Advisory.  For more information, please see the charity's audit.

  • Family First provided the follow statement in response to this Donor Advisory:

While Family First recognizes the technical non-compliance with the accounting standard indicated in the donor advisory, we have chosen (with the guidance of our accountants/auditors) to follow a more conservative accounting treatment, which ensures that anyone reviewing our financials will have the clearest and most meaningful presentation or our actual financial condition. We have followed this same accounting treatment consistently throughout our history, assuring that our financials consistently and accurately represent our condition to all donors and other interested parties.

We have discussed this decision with our auditors each time we receive an audit. We understand that they are required to note this issue in their audit opinion, but they have agreed with us that this minor non-compliance issue does not, in any material way, misrepresent our financial statements to any interested parties. Family First encourages you to review our audit report in full. In doing so, you will also see a management report on internal controls, indicating that the auditors found no control issues whatsoever, noting no deficiencies in internal controls and no non-compliance issues under the Government Auditing Standards.

Family First is proud of our history of forthrightness and transparency. We independently sought the audit and openly disclose it to the public on our website at www.familyfirst.net, as we believe we are accounting and reporting in a most ethical, accurate and meaningful manner.

2012-12 03/01/2014 80.64 three stars
2011-12 10/01/2012 61.51 one star
2010-12 11/01/2011 66.28 one star
2009-12 09/20/2011 69.97 one star
 
CN 1.0
2009-12 02/01/2011 93.77 four stars
2008-12 04/01/2010 91.19 four stars
2007-12 05/01/2009 85.82 three stars
2006-12 10/01/2007 88.03 three stars
2005-12 02/01/2007 75.82 two stars

The data displayed on this tab is provided by the IRS in the form of Publication 78 and the Business Master File (BMF).

EIN 59-3043408
Name in IRS Master File FAMILY FIRST INC
NTEE Code P01
NTEE Classification Alliance/Advocacy Organizations
NTEE Type Human Services - Multipurpose and Other
Classification Educational Organization
Subsection 501(c)(3)  (View the list of codes)
Activities (124) Study and research (non-scientific)
(125) Giving information or opinion (see also Advocacy)
Foundation Status Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi)
Deductibility Contributions are deductible
Affiliation Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations).
Group Name [Not Applicable]
Ruling Date May, 1991
Filing Requirement 990 (all other) or 990EZ return
Fiscal Year End December
IRS Forms 990
(provided courtesy of Foundation Center)
(Log In or Register Now to View Forms 990!)
  • December, 2015
  • December, 2014
  • December, 2013
  • December, 2012
  • December, 2011

The data displayed in this profile is provided by the IRS for free in the form of Publication 78 and the Business Master File (BMF).

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Compensation % of Expenses Paid to Title
$237,834 7.09% Mark W. Merrill President

The mission of Family First is to provide parenting, marriage and relational truth that helps people love their family well and gives them greater hope for the future. Family First reaches more than 6,000,000 people every day throughout the world through our All Pro Dad, iMOM and Family Minute programs. Our programs are delivered on the ground in NFL stadiums and in public schools; on the air through mainstream radio; and online through websites and daily emails.

Highly Rated

Charity Name & State Overall Score Overall Rating
Family First (FL) 92.18 four stars
Memphis Child Advocacy Center (TN) 85.71 three stars
Florida's Children First (FL) 93.79 four stars
Kentucky Youth Advocates (KY) 86.43 three stars
Citizens' Committee for Children of New York (NY) 89.71 three stars

Compare These Charities (Highly Rated)

This charity has an official representative registered with Charity Navigator.

Charity Contact Info

Family First
5509 West Gray Street
Suite 100
Tampa, FL 33609
tel: (813) 222-8300
EIN: 59-3043408

Visit Web Site

Board Leadership

Cary Gaylord
Chairman

CEO

Mark Merrill
President

[ X ]

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