1. To exist as a place of exchange and ideas for the community – a cultural center for all. 2. To provide exceptional exhibitions highlighting the state's rich artistic history. 3. To provide the widest possible access to high-quality art education programs for all students. 4. To expand and care for the permanent collection in the public's trust. 5. To attract a diverse and changing audience, reflecting the region. 6. To grow the endowment and ensure continued financial stability.

1. Complete and successfully receive the City of Laguna Beach's remaining Matching Grant through 2019. 2. Upgrade the building to increase exhibition space by 15%, increase the flexibility of the spaces, and create a memorable experience from the moment the visitor arrives. 3. Continue building relationships with school districts and increase collaborations with non-profit partners to design programs for students on- and off-site. 4. Identify, assure, and acquire gifts of California art that will fill gaps in the permanent collection and provide a comprehensive overview of the history of California art. 5. Plan exhibitions from 2019 to 2025 that will bring to the forefront the story of California art. 6. Launch a Major Gifts Initiative in 2018 that will aim to increase the endowment to $10 million by 2025. 7. Increase the level of corporate engagement by 50% by 2020, and an additional 50% by 2025. 8. Continue to build the Planned Giving program through cultivation and systematic donor engagement, increasing the amount of annual income from non-restricted gifts by 30% by 2020. 9. Grow the membership scheme by 50% by 2020.

Laguna Art Museum has a dedicated board of trustees, various event committees, a full time staff of 14, 23 part time staff, 31 docents, and over 50 volunteers to help the museum achieve its goals. Each of these groups help contribute to the museum's success in presenting thought-provoking exhibitions, educational programming for all guests of all ages, maintain the museum's financial state to continue operations, and promote California art and history for all. The museum also actively applies for grants, increases membership, and focuses on donor cultivation to meet its goals.

With each project the museum sets a goal, whether it be a financial goal, number of attendees goal, or feedback goal. At the end of each project the museum will analyze this data to determine if goals were met.

1. Increased school visits by 30% since 2014 2. Successfully launched an outreach program into the traditionally underserved community of Santa Ana in 2016 with two programs at Heninger Elementary School and the Boys and Girls Club of Santa Ana. 3. The museum showcases three major exhibitions each year with works from all periods of California art. The museum's exhibitions have received critical acclaim from the LA Times, the Wall Street Journal, and Art in America to name a few. 4. Boosted our partnerships with other local community organizations. 5. Developed a collection of over 3,500 California artworks spanning the early nineteenth century to present day. 6. The museum's school tours attract more than 2,000 K-12 students and teachers annually. 7. The museum serves over 10,000 people from around the area each year with its Thursday Evening Programming, providing versatile, thought-provoking, and educational programming. 8. Attendance ranges from 45,000 to 50,000 visitors per year. 9. In 2016, we replaced our old and outdated HVAC system and the roofing in order to meet current museum standards. 5. The museum plans to continue making building improvements and outreach to underserved communities in addition to presenting exhibitions and programs.