Elevate membership and improve program efficacy to deepen the impact of the Y causeBuild the organizational capacity necessary to effectively fulfill the Y causeGenerate the awareness and financial resources needed to sustain the Y cause

Expand Signature Programs and develop pipeline of new program opportunities to innovate responses to pressing social needsRevitalize membership to increase reach and participation, enrich engagement, and improve retentionUpgrade three to five core Y programs to magnify their impactAdvance diversity and inclusion to ensure all segments of society have access to the YDevelop common systems to measure and enhance the Y's impact in communitiesPrepare staff to drive positive outcomes in youth development, healthy living, and social responsibilityExecute national positioning and thought leadership strategies to increase engagement with the Y causeExecute national financial development strategies to generate resources in support of the Y causeSecure public resources and drive policy changes to improve outcomes in the Y's three areas of focus

YMCA of the USA (Y-USA) is the national resource office for Ys in the United States. YMCA associations formed the national office generations ago and charged it with helping the Movement achieve its goals and providing services and support that enrich Ys. Today this means strengthening the capacity of associations to carry out the Y's mission and cause. It also means championing the Y's national position as a leading nonprofit organization dedicated to strengthening community through youth development, healthy living, and social responsibility. Y-USA's work falls into four categories:-- Lead the Movement: Focus the collective efforts of YMCAs on key social issues and opportunities. -- Deliver resources, services and funding: Ensure YMCAs have access to the knowledge and resources needed to address pressing needs in the community. -- Advance national positioning, global perspective and innovation: Communicate the Y's value and maximize the Movement's potential for good at home and abroad. -- Oversee national governance and membership standards: Knit the Movement together around shared values, goals and requirements for YMCAs.

Y-USA's strategic plan for 2014-2017 contains measurements for each strategy. A copy of the plan can be found online at:http://www. ymca. net/sites/default/files/organizational-profile/Delivering-Our-Cause-Strategic-Plan-Online. pdf

Y-USA launched its latest four-year strategic plan in 2014. The organization reports progress episodically to key constituents. Accomplishments thus far include:-- Expanding evidence-based programs designed to close the Achievement Gap facing children from low-income environments and to help adults reduce their risk for developing diabetes. -- Launching the Y's first nationwide fundraising and positioning campaign. -- Advancing strategies designed to help Y staff and volunteers develop the competencies needed to deliver on the Y's cause of strengthening community and to meet the needs of communities that are changing rapidly across all dimensions of diversity.