Strategic Plan

Broaden our food offerings, create new food offerings, and improve compliance to dietary restrictions:Develop Dietitian Internship program; create new menu items; test, and analyze nutritional content of current and new menu item; work closely with vendors to ensure appropriate nutritional content; improve Meal Center ability to produce more meals on a daily basis and increase the number of items prepared in-house. Increase the number of unduplicated clients we serve:Conduct increased outreach via a wide variety of media to include website and social media; increase contracts with other programs to provide senior meals; initiate service to East San Diego County backcountry; promote service to hospitals, home care agencies and the likeIncrease donations, revenues and endowment to $3mil in revenue and donations and $4 mil in endowment: Enhance fundraising capacity through use of website, email, and social media; improve donor databases; increase the number as well as dollar amount of grants; develop a young professionals auxiliary; develop and implement a Legacy Giving program and endowment campaign; increase funds raised through the Annual Gala and create other fundraising opportunities. Increase the number of volunteers to 3200:Improve outreach through use of advertising, website and social media; on-line signup through the website; include sign-up sheets at all community events; develop a Speaker's Bureau; standardize volunteer recognition; develop new Volunteer brochure in English and Spanish.

Meals-on-Wheels Greater San Diego is a fiscally sound organization with a strong leadership team and commitment to its mission. We are able to provide extensive reach in San Diego County through our four, strategically placed Service Centers as well as our Meal Center, where meals are prepared for delivery 6 days a week. Our strong, and growing, volunteer base (2,600) leverages thousands of hours of labor as well as travel expense to deliver meals to homebound seniors for 365 days a year. With more than 53 years of experience in delivery meals to homebound seniors, we have the skill, understanding, and ingenuity to reach ever increasing numbers of homebound seniors. Our innovative approaches to providing healthy meals to a diverse population has earned us recognition from Meals On Wheels Association of America as well as providing a role model for the more than 5,000 Meals on Wheels organizations around the country. We have a robust development department and our extensive use of electronic and social media supports our fundraising efforts at multiple levels. We have an engaged, 19-member Board of Trustees who represent both different age groups and professions, as well as the diversity found in San Diego County.

Broaden our food offerings, create new food offerings, and improve compliance to dietary restrictions. Indicators include:Number and type of food offerings, number of new food offerings/menus, total nutritional values for all meals to meet USDA senior nutrition guidelines for fat, sodium, sugar and protein; Internship program is funded and implemented; Healthy Latino Menu created, tested, piloted and rolled out. Increase the number of unduplicated clients we serve annually to 3100 by 2016. Indicators include the number of clients including location and demographic data. Increase donations, revenues and endowment to $3mil in revenue and donations and $4 mil in endowment by 2016. Indicators include:Total donations and revenues; number and types of donors and donation levels; development and completion of a Legacy Giving brochure; development and implementation of a Legacy Giving program and Endowment Campaign; value of endowment. Increase the number of volunteers to 3200 by 2016. Indicators include: number and location of volunteers; a VIP auxiliary group established and functioning.

As of the end of our 2013 FY on September 30, we had accomplished the following:Broaden Food Offerings: The Dietitian Internship program (MOW University), under the supervision of a Registered Dietitian was funded through a grant and established in 2011 and now includes students from 4 local San Diego universities as well as students from across the country; all our food items and menus have been analyzed for nutritional content and are in full compliance with the USDA senior nutrition guidelines; all new items are analyzed and brought into compliance prior to offering them to clients; a new, Healthy Latino Menu was created, tested and analyzed and is in the process of being piloted; with a grant, we remodeled our Meal Center to include a full commercial kitchen and now make all of our proteins, rolls, many desserts, salads and sides in-house. The remodeled Meal Center has the capacity to produce up to 3,000 meals a day. Increase Number of Clients: We increased the number of clients from 2284 in 2011 to 2600, well on our way of achieving our goal of 3100 in 2016. We initiated our rural delivery program in December 2011 , 6 months ahead of schedule as the need was too great. Initially we had only one route in East County, we now have four routes in East County (as far east as Jacumba) and three in North County. We now have a Spanish Language version of our website as well as our Services brochure. Increase donations/revenue and endowment: Since 2011 we increased our revenue from $3. 66 mil to $4. 4 million, exceeding our goal of $4 mil by 2016. We finalized our Legacy Giving brochure in June of 2013, conducted a wealth analysis of our donors and well as potential donors in San Diego County, have established an Endowment Campaign committee, and are in the process of developing an Endowment Campaign strategy. We implemented a new website (including on-line donation capacity) as well as social media (Facebook, Blog, Twitter, Pinterest) in 2012 and use regular email blasts to solicit donations. We more than doubled revenue from our annual gala. Increase Number of Volunteers: We have grown our volunteer base from 2,200 in 2011 to 2,600. We made it possible to We updated our volunteer brochure and now have a Spanish Language version. We have a standardized approach to volunteer appreciation. We instituted a gas card raffle (gas cards are donated by several organizations) to help our volunteers, and volunteers were able to submit their applications on-line in 2012.