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Human Services : Social Services

United Through Reading

Reading Together Unites Military Families

four stars

94.28

1455 Frazee Road Suite 500
San Diego, CA 92108
tel: (858) 481-7323   Web Site
EIN: 33-0373000

Board Leadership
Brian Roehrkasse
Chair

CEO
Sally Ann Zoll, Ed.D.
Chief Executive Officer

  Score
(out of 100)
Rating
Overall Score & Rating 94.28 four stars
  Financial 91.92 four stars
  Accountability & Transparency 100.00 four stars
This rating was published 02/01/2020 and includes data from FY2018, the most recent 990 received at that time.

Mission: Together, United Through Reading unites military families facing physical separation by facilitating the bonding experience of reading aloud.

In more than 200 locations worldwide on land and at sea, United Through Reading offers military service members the opportunity to be video-recorded reading books to their children at home.

When faraway parents read stories to their children and send the video recordings and books home:

- Children's anxieties are eased.
- Spouses at home are supported.
- Parenting is shared.
- Service members' morale is boosted.
- Service members continue to be a part of daily life at home no matter where military duty takes them..
- Homecomings are easier and more joyful.
- Children's literacy is supported and they become readers.

Mission: Together, United Through Reading unites military families facing physical separation by facilitating the bonding experience of reading aloud.

In more than 200 locations worldwide on land and at sea, United Through Reading offers military service members the opportunity to be video-recorded reading books to their children at home.

When faraway parents read stories to their children and send the video recordings and books home:

- Children's anxieties are eased.
- Spouses at home are supported.
- Parenting is shared.
- Service members' morale is boosted.
- Service members continue to be a part of daily life at home no matter where military duty takes them..
- Homecomings are easier and more joyful.
- Children's literacy is supported and they become readers.

Impact Information

GuideStar is Charity Navigator's trusted partner in sharing information on how this organization seeks impact.  GuideStar has recognized this organization with a Platinum Seal of Transparency for voluntarily and publicly sharing information about how they measure their progress and results.  Learn More about Impact Information.
Reported Results
Showing 3 of 5
Total in 2019
Military Commands and Military/Veteran Service Organizations Engaged
390
Books Read Via United Through Reading Story Stations at Military Units and Facilities
9,724
Books Read Via United Through Reading Story Station Events
2,426
Books Read Via the United Through Reading App
998
Number of books distributed
28,715
This impact information is current as of August 2020, when it was provided to us by GuideStar. At this time, Impact information published on this organization's page has no effect on its rating per our methodology.

Financial

four stars

91.92

Accountability & Transparency

four stars

100.00

This rating was published 02/01/2020 and includes data from FY2018, the most recent 990 received at that time.
Overall Rating Chart
  Program Expenses
(Percent of the charity's total expenses spent on the programs
and services it delivers)
77.6%
  Administrative Expenses 13.2%
  Fundraising Expenses 9.1%
  Fundraising Efficiency $0.09
  Working Capital Ratio (years) 0.75
  Program Expenses Growth 9.0%
  Liabilities to Assets 11.3%
All data for Financial Performance Metrics calculations was provided by United Through Reading on recent 990s filed with the IRS.
All data for Financial Performance Metrics calculations was provided by United Through Reading on recent 990s filed with the IRS.

Constituent Voice

Charity Navigator believes collecting feedback from the people an organization serves can make it more effective. That is why we're partnering with GuideStar by Candid to share Constituent Voice information with you. Here's how this organization is listening and learning from its constituents:
How is the organization collecting feedback?
Electronic surveys (by email, tablet, etc), Paper surveys, Community meetings or town halls, Constituent (client or resident, etc) advisory committees
How is the organization using feedback?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve
With whom is the organization sharing feedback?
The people we serve, Our staff, Our board, Our funders, Our community partners
What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome
Describe a recent change in your organization that resulted from feedback.
We have widened the selection of books to be inclusive of children of all ages
This Constituent Voice information is provided to us by Candid. At this time, Constituent Voice information published on this organization's page has no effect on its rating per our methodology.

Highly Rated

Charity Name & State Overall Score Overall Rating
United Through Reading (CA) 94.28 four stars
Hire Heroes USA (GA) 94.65 four stars
USO of Missouri (MO) 98.72 four stars
Operation Support Our Troops-America (IL) 95.53 four stars
Hope For The Warriors® (VA) 90.91 four stars

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REVENUE  
Contributions  
   Contributions, Gifts & Grants $1,838,595
   Federated Campaigns $5,686
   Membership Dues $0
   Fundraising Events $49,961
   Related Organizations $0
   Government Grants $0
Total Contributions $1,894,242
   Program Service Revenue $0
Total Primary Revenue $1,894,242
   Other Revenue $197,547
TOTAL REVENUE $2,091,789
   
EXPENSES  
   Program Expenses $1,365,818
   Administrative Expenses $205,756
   Fundraising Expenses $139,370
TOTAL FUNCTIONAL EXPENSES $1,710,944
   
Payments to Affiliates $0
Excess (or Deficit) for the year $380,845
   
Net Assets $1,136,001

Program names and associated costs are listed for the top programs as reported on the charity's most recently filed Form 990. The top programs displayed will include the largest three programs, or those programs covering at least 60% of the charity's total expenses, whichever comes first.

Program Name Amount Spent % of Program Expenses
Military Programs $1,365,818 100.0%

Ratings History

Form 990 FYE Date Published Overall Score Overall Rating
CN 2.1
2018-12 02/01/2020 94.28 four stars
2017-12 02/01/2019 84.07 three stars
2016-12 04/01/2018 80.81 three stars
2015-12 03/01/2017 83.21 three stars
2014-12 06/01/2016 84.09 three stars
 
CN 2.0
2014-12 12/22/2015 78.97 two stars
2013-12 03/01/2015 81.94 three stars
2012-12 10/01/2014 89.70 three stars
2012-12 12/20/2013 88.57 three stars
2011-12 04/01/2013 94.16 four stars
2010-12 02/01/2012 96.86 four stars
2009-12 09/20/2011 94.74 four stars
 
CN 1.0
2009-12 03/01/2011 90.13 four stars
2008-12 03/01/2010 93.22 four stars
2007-06 04/01/2008 95.57 four stars
2006-06 03/01/2007 93.09 four stars
2005-06 04/01/2006 88.15 three stars
2004-06 09/01/2005 95.93 four stars

The data displayed on this tab is provided by the IRS in the form of Publication 78 and the Business Master File (BMF).

EIN 33-0373000
Name in IRS Master File UNITED THROUGH READING
NTEE Code B92
NTEE Classification Remedial Reading, Reading Encouragement
NTEE Type Educational Institutions and Related Activities
Classification Charitable Organization
Subsection 501(c)(3)  (View the list of codes)
Activities (92) Literary activities
Foundation Status Organization which receives a substantial part of its support from a governmental unit or the general public   170(b)(1)(A)(vi)
Deductibility Contributions are deductible
Affiliation Independent - the organization is an independent organization or an independent auxiliary (i.e., not affiliated with a National, Regional, or Geographic grouping of organizations).
Group Name [Not Applicable]
Ruling Date January, 1995
Filing Requirement 990 (all other) or 990EZ return
Fiscal Year End December
IRS Forms 990
(provided courtesy of Foundation Center)
(Log In or Register Now to View Forms 990!)
  • December, 2018
  • December, 2017
  • December, 2016
  • December, 2015
  • December, 2014
Compensation % of Expenses Paid to Title
$149,789 8.75% Sally Zoll Chief Executive Officer

Highly Rated

Charity Name & State Overall Score Overall Rating
United Through Reading (CA) 94.28 four stars
Navy-Marine Corps Relief Society (VA) 89.12 three stars
Army Emergency Relief (VA) 94.15 four stars
Air Warrior Courage Foundation (MD) 92.92 four stars
Operation Healing Forces (FL) 96.11 four stars

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This charity has an official representative registered with Charity Navigator.

Constituent Voice

This organization is sharing information on how they communicate with stakeholders to better inform your giving.

Charity Contact Info

United Through Reading
1455 Frazee Road
Suite 500
San Diego, CA 92108
tel: (858) 481-7323
EIN: 33-0373000

Visit Web Site

Board Leadership

Brian Roehrkasse
Chair

CEO

Sally Ann Zoll, Ed.D.
Chief Executive Officer

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