The mission of Ronald McDonald House Charities is to reduce the burden of childhood illness on children and their families. We achieve this by keeping families close: Close to each other, close to their sick children, and close to the medical care they need. Our 2016-2018 strategic plan goals focus on the pillars of Mission, Money, Brand, and People: MISSION:Assess the need for additional RMHC-KC programs, and ensure that we are positioned to serve families as needed throughout the Kansas City area. Create and implement a master facilities plan, to serve families within an integrated RMHC-KC campus model. MONEY:Develop a strong and sustainable revenue stream to support the RMHC-KC mission, operations, growth, and innovation. BRAND:Increase public awareness of RMHC-KC and enhance perception of the charity's brand value and impact on families with sick kids. PEOPLE:Deliver a "best in class" volunteer experience, engaging volunteers in meaningful ways throughout all levels of the organization. Demonstrate an "employer of choice" workplace culture, attracting and retaining the highest caliber professional staff.

We use a strategic plan scorecard to track our 2016-2018 goals, tactics, and measures of success. Some of the specific strategies to achieve our goals include: MISSION:- Assess the need for additional RMHC-KC programs, and ensure that we are positioned to serve families as needed throughout the Kansas City area. Conduct a formal assessment of families' needsCollect adequate demographic data on families to analyze trendsImplement an RMHC-KC Family Advisory CouncilAssess the strategic issues and implications of Family Rooms vs. HousesMonitor trends in pediatric care, the role of the family, and family system impact- Create and implement a master facilities plan, to serve families within an integrated RMHC-KC campus model. Determine the physical environment best suited to meet family needsCreate a campus master plan, including budget and timeframeInclude neighbors in transparent planning process (corporate, city, and individuals)Maintain excellence in environment and facilities throughout all RMHC-KC programsEnsure effective technology infrastructure to serve the integrated campus and enhance the family experienceMONEY: Develop a strong and sustainable revenue stream to support the RMHC-KC mission, operations, growth, and innovation. Implement annual development plan to ensure financial capacity for the charity's workExecute a cost-benefit analysis of fundraising techniques and revenue streamsIdentify new revenue opportunities (new donors, increase average gift, new resources, etc. )Develop stewardship strategy and relationship protocols for donors, including thanks, ongoing communication, and engagement opportunitiesNurture partnerships with corporate entities to grow their financial support, including start-ups and small businessesCreate a plan to re-engage lapsed donorsDevelop a plan to grow recurring giftsLeverage technology to grow gifts and improve the donor experienceMaintain comprehensive and accurate donor data, for relationship cultivationEnsure ongoing excellence in administration, accounting, and infrastructure BRAND: Increase public awareness of RMHC-KC and enhance perception of the charity's brand value and impact on families with sick kids. Utilize family stories in social and mainstream mediaConduct a formal brand value study; follow up with qualitative phone interviewsImprove website user experienceEstablish editorial authority on social mediaImprove campus (and surrounding area) signageIncrease "charity of choice" recognitionNurture and promote high-profile community partnershipsExpand RMHC-KC presence in community: schools, civic groups, faith communities, etc. PEOPLE: -Deliver a "best in class" volunteer experience, engaging volunteers in meaningful ways throughout all levels of the organization. Create a strategic plan scorecard, for board to measure progress and outcomesEstablish a mentor program for new board membersProvide ongoing opportunities for board education, engagement, and leadershipPlan for board succession, including diverse community representationInvite board members to regularly evaluate their experience and provide feedbackEstablish a Volunteerism Committee of the board to guide this workCommunicate to all volunteers how their service directly impacts families with sick kidsEnsure a welcoming environment for all volunteers, with role clarity and thanksMaximize technology to enhance the volunteer experience -Demonstrate an "employer of choice" workplace culture, attracting and retaining the highest caliber professional staffComplete individualized professional development/growth plans for all staffEnsure appropriate transparency in communication and reportingImplement policies and initiatives geared towards staff retentionImplement 360 evaluations for leadership staff

Ronald McDonald House Charities of Kansas City is well positioned to achieve our 2016-2018 strategic goals. We have a variety of resources, tools, process, and connections to help support our strategies, which include:A mission that compels and motivates us, every dayProgrammatic resources from the Global RMHC teamFinancially healthy reservesFiscally sound business practices, with volunteer oversightStrong external partnerships with corporate supportersAlliances with local pediatric health care providers, most notably Children's Mercy HospitalHighly engaged and well-functioning strategic boardBoard committee structure that supports the work of the organizationRobust volunteer support, both long-term and episodicBrand and reputation strengthTop-notch professional staff, with stable tenure

The Board and leadership staff identified target metrics for aspect of our strategic plan. The specific measures of success for each strategic goal are listed below, and the Board reviews a scorecard on a quarterly basis. Each measure has a target number for 2016, 2017, and 2018. "Mission" Goal: Assess the need for additional RMHC-KC programs, and ensure that we are positioned to serve families as needed throughout the Kansas City area. Measures of Success: % of House families who return completed surveys% of Family Room families who return surveysAverage rating on family satisfaction surveysConduct geographic analysis of unmet need% of occupancy - Houses% of occupancy - Family Room "Mission" Goal: Create and implement a master facilities plan, to serve families within an integrated RMHC-KC campus model. Measures of Success: Development of integrated campus plan% funding secured to create campus master planExecution of plan "Money Goal: Develop a strong and sustainable revenue stream to support the RMHC-KC mission, operations, growth, and innovation. Measures of Success: % achievement of annual revenue budget% of retained donors (non-guest)# of new or re-engaged donorsRMHC-KC hosted ""introduction"" events "Brand" Goal: Increase public awareness of RMHC-KC and enhance perception of the charity's brand value and impact on families with sick kids. Measures of Success: Average weekly # of people engaged on Facebook (people who have liked, commented on, shared posts or engaged with page)# of mainstream media stories (outside Red Friday)$ generated through communication vehicles (newsletters, social media, etc. )# of minutes of average website visit "People" Goal: Deliver a "best in class" volunteer experience, engaging volunteers in meaningful ways throughout all levels of the organization Measures of Success: # hours contributed by board members$ gifts contributed by board members$ gifts contributed by board members' companies% volunteer satisfaction, measured by survey% volunteer indication of intent to return, by surveyTotal # of volunteer hours (monetized)# of ""core"" volunteers (weekly or bi-weekly)$ gifts from corporate volunteerism "People" Goal: Demonstrate an "employer of choice" workplace culture, attracting and retaining the highest caliber professional staff. Measures of Success: % staff retention/loyalty (all staff)% positive employee engagement survey resultsPublic recognition as a ""best place to work""

As of this writing, we are halfway through our 2016-2018 strategic plan. We achieved all but three of our 2016 targets - and the only target that was missed by more than a few percentage points was our "$ from corporate volunteerism", which achieved only 58% of its goal. We anticipate that we will achieve all, or almost all, of our targets for 2017. We will continue ensuring adherence to our strategies, fully utilizing our resources, and tracking our status and progress. While it is important to note that we on track for achieving our strategies, we are also on track for maintaining the organizational culture that allows us to move forward most effectively. And most important of all, we continue to serve families with seriously ill children, keeping them close to each other, their sick kids, and the medical care they need. Ronald McDonald House Charities of Kansas City cannot heal the sick, but we can provide an environment to meet families' needs, while they care for their children. Sometimes the impact of RMHC-KC is best described by the families we serve, so please see below the note we received from a family who stayed with us. "Dear Donor: We cannot express enough how grateful we are for your kindness and generosity in providing our family with a beautiful, immaculately clean, and welcoming room while our daughter undergoes treatment at Children's Mercy Hospital. Our 10 year old daughter has a painful nerve condition and she was so nervous to come from our home state of Michigan to an unknown big city - once she arrived and saw our wonderful room, she said 'I can live here. . . I can do this now'. Thank you for giving our daughter a sense of security while she undergoes the challenges of the next month. Your generosity not only provides families with a needed place to stay, you provide HOPE which is something that a family with a sick child needs more than anything else. Please know that what you have done here is monumental - you have made the difference in the life of a child - and the lives of so many children who have suffered hardship so early in life. You will make them see the world as full of wonderful people - and, in turn, they will go out and seek to give to others and become future 'difference-makers' themselves. With sincere gratitude, Madeline & her family""