Mission

To inspire and prepare young people to succeed in a global economy. At Junior Achievement (JA), we believe in "possible." Each day, we work to help young people discover what's possible in their lives. We do this by helping them connect what they learn in school with life outside the classroom. We let them know it's possible to invest in their future, to gain a better understanding of how the world works, and to pursue their dreams. We show them that it's possible for tomorrow to be a better day. Junior Achievement of Northern California inspires and prepares young people to succeed in a global economy by becoming financially literate, workforce-ready, and armed with an entrepreneurial mindset. JA's suite of grade-specific programs are designed to be interactive and utilize a blended-learning approach that enables students to apply their learnings to life inside and outside of school. All JA K-12th grade program curricula focus on three important factors for 21st century success: financial literacy, work readiness, and entrepreneurship.